The first impression counts
Profile picture and background image
Your profile picture is the first thing viewers see. It should look professional but friendly. Choose a recent photo in which you are clearly recognizable. Dress appropriately and avoid distracting backgrounds. Your background image offers an additional opportunity to emphasize your personality or professional focus. An inspiring picture that matches your professional field is ideal.
Heading
The headline of your profile is more than just your current job title. Use them to briefly and concisely describe your expertise and your professional added value. Example: “Experienced marketing professional | specialist for digital strategies & content creation”. A meaningful headline helps you to be found more easily in the search results.
About me - your personal business card
Professional experience and projects
Your professional experience should be presented in a clear and structured way. Start with your current position and work backwards through your career. Briefly describe your main tasks and achievements in each role. Supplement this information with specific projects or services. Use concrete facts and figures to emphasize your successes. This increases your credibility and makes your profile look more professional.
Skills and recommendations
LinkedIn offers you the opportunity to highlight your skills. Select the most important and relevant skills that match your professional profile. Recommendations from colleagues, superiors or customers are particularly valuable. They increase your credibility and show that others appreciate your work. Ask for specific recommendations to further strengthen your profile.
Building and maintaining a network
A strong network is a central component of a successful LinkedIn profile. Connect with colleagues, former fellow students, business partners and other relevant contacts. Interact regularly with your contacts by liking, commenting and sharing interesting posts. Publish your own content to showcase your expertise and increase your visibility. An active profile helps you to stay present in your professional environment and discover new opportunities.
Conclusion: Your path to a successful LinkedIn profile
A well-maintained LinkedIn profile is the key to professional success and new career opportunities. Look for a professional appearance, an appealing “About Me” section, clearly presented professional experience, and targeted skills and recommendations. These measures will help you to stand out from the crowd and advance your career.
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The most frequently asked questions
A professional LinkedIn profile helps you to network in the world of work, get noticed by potential employers and business partners and achieve your professional goals. It’s your online business card and a powerful tool for career development.
Your profile picture should be professional, up-to-date and easily recognizable. Make sure you are dressed appropriately and have a neutral background that does not distract from the essentials. A friendly smile helps to make a positive first impression.
Your headline should contain more than just your current job title. Use them to succinctly describe your professional expertise and added value. Example: “Experienced marketing professional | specialist for digital strategies & content creation”.
The “About me” section is your opportunity to tell your professional story. Start with a catchy sentence about your passion or mission, describe your professional experience and achievements and mention your core competencies. Keep the text informative and appealing.
Present your professional experience in reverse chronological order. Briefly describe your main tasks and achievements in each position. Supplement this information with specific projects or achievements and use concrete facts and figures to back up your successes.
Connect with colleagues, former fellow students, business partners and other relevant contacts. Interact regularly by liking, commenting and sharing posts. Publish your own content to showcase your expertise and increase your visibility. An active profile helps you to stay present in your professional environment and discover new opportunities.
